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A coach watches two young students work a grappling drill on the mat at Forge Athletics in Naples
About

About Forge Athletics

Most gyms sell access to equipment. Forge was built to coach people.

This page is the story behind the name, the symbol on our wall, and the coach who built it.

The name

Why "Forge"

You might come to Forge to feel stronger, build confidence, or give your child a place to grow. Whatever brings you in, you'll find people who care about where you're starting.

A forge shapes metal through heat, repeated work, and skilled hands. Here, fitness is the heat, building strength, stamina, and balance. Martial arts is the hammer, developing practical skills alongside focus, discipline, respect, and self-control.

The coaching makes it personal. Coach Wil brings more than thirty years of teaching to the details that matter: helping a movement click, knowing when to challenge you, or getting down to your child's level to listen.

Inside our state-of-the-art facility, you'll train among positive-minded people, with coaches and staff who want you and your family to feel welcomed, seen, and appreciated.

That's how we forge body, mind, and spirit. You bring the effort. We bring the guidance and care to help you leave proud of your progress and looking forward to coming back.

The community

Built in Naples, For Naples

Naples is where Coach Wil became a coach. Today, some of the kids who grew up training with him are coaches themselves, helping the next generation build skills and confidence.

From our home at Coastland Center, we welcome families and adults from Naples, Marco Island, Bonita Springs, and Estero. Whether you're here year-round or return for the season, you'll find coaches who know your name, care about your goals, and notice the work you put in.

Different goals, one standard: know the person in front of you and coach them well.

Coach Wil sits on the mat teaching a circle of young students at Forge Athletics in Naples
The next generationCoach Wil on the mat with the kids class, teaching the same way he was taught: in person, eye to eye.
"Naples can feel transient, but Forge has built a tight, welcoming crew. People high-five, spot each other, remember your name. You feel like you belong from day one, not like a credit card on a treadmill."
gullermo fernandez · Google review
"My son loves it. His coach and trainer does a great job connecting with him so that there's a feeling of trust, excitement and belonging."
Shane Cramsey, parent of a student · Google review
"I've been with Wil for 6 years. Best in the profession."
Lou Traina, member of six years · Google review

Rated Excellent on Google · read our reviews

The coach

From the Backyard to Coastland Center

Before Forge, there was a backyard, a sand-filled heavy bag, and a four-year-old learning to box. By sixteen, Wil was running a dojo at Coastland Center. An Arnold Classic title and decades of learning from martial arts masters followed. Today, he's back at Coastland with Forge Athletics, passing a lifetime of hard-earned lessons to the next generation.

"Every client should leave feeling better than when they walked in. That is the whole job."
Coach Wil coaching a young student's stance at the heavy bag

Backyard Beginnings

Coach Wil's first gym was his family's backyard. At four, he began learning to box from his father, who had boxed since childhood in Cuba. The heavy bag was filled with sand and felt like cement. Training meant footwork, defensive drills, sparring with his dad, and round after round on that bag.

At seven, he entered Grand Master Byung Ho Choi's Taekwondo and Judo school in Miami. Choi held a ninth-degree black belt in both disciplines, one of only five in the world at the time. He appeared on the cover of Black Belt magazine and entered its Hall of Fame as Instructor of the Year in 1979.

Wil trained five days a week, two to three hours a day, for almost seven years. Choi began preparing him for Olympic-level competition. Then, at fourteen, Wil's family moved to Naples. He needed a new teacher, but his commitment to training was already part of who he was.

A Dojo at Sixteen

In Naples, Wil found Robert Fletcher and a different kind of training: hard-contact American Karate and kickboxing, rooted in Kyokushin through the Tiger Schulmann lineage. Under Fletcher, he earned his black belt at fifteen.

Fletcher was preparing a second dojo inside Coastland Center when the instructor scheduled to run it moved to California. Wil asked for the responsibility. Just after turning sixteen, he took charge.

At first, there was no assistant instructor. Wil ran every part of the dojo himself. He had to hold the room's attention, keep students engaged, correct their technique, and make sure the character behind the training developed alongside the skills.

Those years taught him to see the whole room while still noticing the individual. He calls it a coaching "third eye": catching the small details, knowing who needs help, and responding before a problem grows. That attention remains central to how he coaches today.

In March 1997, at seventeen, he won at the Arnold Classic. Arnold Schwarzenegger raised his hand onstage, Chuck Norris shook it, and the Columbus Dispatch put his flying split kick on its front page. Wil was building his own competitive record while already helping young martial artists build theirs.

A Lifetime of Learning

Teaching never replaced being a student. Wil learned directly from Michael Chat, Bill "Superfoot" Wallace, Jhoon Rhee, Joe Lewis, and other martial arts legends, bringing their lessons into his own practice and instruction.

College took him back to Miami to study business and finance, and his training expanded into Jiu-Jitsu. He later returned to Naples and opened Elite Martial Arts, the first school completely his own, from the curriculum to the logo on the door. He ran it for over a decade and completed his finance degree at Florida Gulf Coast University while building the school.

In February 2000, he was the youngest of twenty-five veteran black belts invited to the Cooper Institute's first universally recognized Martial Arts Instructor Certification course in Dallas. The faculty included Joe Lewis, attorney Scott Conway, and motivational educator Brian Tracy. The experience added another dimension to his development as a professional instructor.

Under Fletcher, Wil progressed to third dan in kickboxing. He later received his third-degree black belt in Shorin-Ryu karate from Tadashi Yamashita, with Master Bryan Lentz and Sensei Lee present at the ceremony.

He also trained under Haganah founder Mike Lee Kanarek, becoming a certified F.I.G.H.T. instructor. That work expanded his training in hand-to-hand combatives, tactical knife fighting, gun disarming, and ground survival.

His fitness education continued through the Cooper Institute, the American Fitness Institute, and CrossFit. He also helped build and run larger training facilities, including Jaco Athletic Club in Boca Raton, where he was part owner and acting manager. The club housed fighters including Vitor Belfort, Tyrone Spong, Kamaru Usman, and Gilbert Burns.

Across more than thirty years of teaching, Wil has promoted more than fifty students to black belt, and his students include twelve national and world champions. He has now coached more than 50,000 hours on the mat. Many of the young people who first trained with him have grown up alongside the coaching community he built.

The Return to Coastland

In April 2017, Wil opened the original Forge Athletics in Naples as a private personal training and small-group studio. It brought his martial arts experience and fitness coaching together in a more personal training environment.

In March 2026, Forge opened inside Coastland Center. More than thirty years after a sixteen-year-old took responsibility for his first dojo there, Wil returned to the same mall with everything he had learned since.

Today's Forge brings strength training, conditioning, and mixed martial arts together in a state-of-the-art facility. The purpose behind it is personal: help children grow in confidence, give teens strong role models, and offer adults the coaching and support to work toward what matters to them.

For the people who train here, Wil's history shows up in the everyday details. A correction that makes a technique click. A coach who notices when someone needs encouragement. The expectation that every student should learn something new or improve something they already know.

The story comes back to the person on the mat. Forge is where Wil passes those lessons on, helping people work hard, enjoy learning, and leave with a reason to look forward to coming back.

Back to Coach Wil's introduction

The coaches

Meet the Coaches

Coach Wil Jr and Coach Nikki grew up training under Sensei Wil. Today, they pass that foundation on with their own strengths and personalities, giving kids and teens skilled instruction, personal encouragement, and role models they can look up to.

Coach Wil Jr smiling in his Forge Athletics coaching shirt under the RISE UP wall

Coach "Wil" Wilfred Jr

Head Coach for Kids MMA & AT

Wil Jr grew up on the mats under his father, Sensei Wil, developing the foundation he now passes on to his own students. In high school, he joined King's Academy's inaugural wrestling program and wrestled for three years. He also continued his MMA training at American Top Team under Professor Marcos "Parrumpinha" DaMatta. Learning from ATT's coaches and fighters broadened his understanding of mixed martial arts, exposing him to different coaching perspectives and adding depth to the skills he had developed with his father.

He returned home to Naples to continue training under Sensei Wil and share that experience with the next generation. Now studying business entrepreneurship at FGCU, he leads Forge's Little Dragons program and co-leads the kids classes alongside Coach Nikki.

Parents appreciate his patience, his calm and encouraging manner, and the genuine attention he gives their children. He gets down to their level and listens, building trust before asking them to take on a challenge. He has a gift for turning skills into games and activities that keep young students engaged and excited to learn what comes next. Children have fun while developing coordination, focus, and confidence, with a coach who helps them feel understood and capable. For the younger kids and teens who look up to him, Wil Jr is both a teacher and a positive example of the person training can help them become.

Coach Nikki smiling in front of the RISE UP wall at Forge Athletics in Naples

Coach "Nikki" Nicholas

Head Coach for Teens MMA & AT

Nikki began training under Sensei Wil at age 12, in sixth grade, following two older brothers who had trained with Wil since elementary school and still do today. He arrived as a smaller kid having a difficult time at school. Through personal training and consistent practice, he developed the skills and confidence to move past that experience, discovering a passion for martial arts along the way. Training alongside Wil Jr, he also built a friendship that continues today as they coach together at Forge.

He went on to wrestle for Naples High School, adding depth to his grappling, and competed at the US Open during his last three years of high school. In 2024, he earned first place at the US Open ISKA World Martial Arts Championships. He began coaching at 18 and now studies engineering while serving as Forge's main MMA and grappling coach, leading the teen classes and co-leading the kids classes with Wil Jr.

Bright, energetic, and personally engaged with his students, Nikki brings enthusiasm and high expectations to the mat. He encourages students, calls them out when they need it, and keeps pushing them to be their best. Younger children say they want to be like Coach Nikki when they grow up. Teens see a positive role model who has recently walked the same path they're on. His own progress gives them something tangible to look toward: a coach they admire who began as a kid learning to believe in himself.

Thirty years on film

The Road to Coastland

The story above, in photographs: the masters, the mall, the champions, and the rooms in between.

AGE 7 Young Wil Pino in his gi with his cousin in their first days at Master Choi's Taekwondo and Judo school
First days at Master Choi's dojo in Miami, with cousin Eli.
AGE 7 Young Wil Pino throws a kick while sparring his cousin Eli at home in their first days of training
Every day was training: sparring cousin Eli at home.
THE MASTER Grand Master Byung Ho Choi in a fighting stance
Grand Master Byung Ho Choi: a 9th dan in both Taekwondo and Judo.
THE MASTER Grand Master Byung Ho Choi performing a technique on the cover of Black Belt magazine
Choi on the cover of Black Belt magazine.
THE MASTER Grand Master Choi standing in front of his students' wall of medals and trophies
The master before his students' medals and trophies.
AGE 15 Teenage Wil Pino in the empty Coastland Center space before his first dojo opened
The empty Coastland Center space, before the first dojo opened.
AGE 16 Sixteen-year-old Wil Pino teaching a kids martial arts class at his first Coastland Center dojo
Head instructor: running classes and belt exams at Coastland.
AGE 16 Sixteen-year-old Wil Pino ties a new belt on a young student at the Coastland Center mall dojo
Awarding a student a new belt at the mall dojo.
AGE 16 Sixteen-year-old Wil Pino throwing a high round kick at the Coastland Center mall dojo
Under the USA Karate banner at the mall dojo.
FLETCHER Wil Pino and fellow instructor Steve with Robert Fletcher and two young students receiving their black belts
With Steve and Robert Fletcher as two students earn their black belts.
1996 Wil Pino performing in a martial arts stage show opening ceremony in 1996
Stage and stunt shows: the 1996 opening ceremony.
1997 Arnold Schwarzenegger raising Wil Pino's hand on stage after his Arnold Classic martial arts championship win in 1997
Arnold Classic champion: Arnold Schwarzenegger raises his hand.
1997 Chuck Norris congratulating Wil Pino on his Arnold Classic victory in 1997
Chuck Norris congratulates the new champion.
THE PRESS Columbus Dispatch newspaper page showing Wil Pino's flying split kick at the Arnold Classic
The Columbus Dispatch runs the flying split kick.
AGE 18 Eighteen-year-old Wil Pino coaching his young students at a martial arts competition
Coaching his own students at competition, age 18.
1998 Wil Pino performing in a martial arts stage and stunt show in 1998
The stage shows continue: 1998.
ELITE Wil Pino with students during the first year of his own school, Elite Martial Arts in Naples
Elite Martial Arts: the first school completely his own.
ELITE The Elite Martial Arts MMA training area with cage and open mats full of students
The Elite floor grows: open mats, a cage, a community.
ELITE Wil Pino shakes hands with young student Michael Compagnone receiving his first-degree black belt at Elite Martial Arts
A handshake and a first-degree black belt at Elite.
ELITE Wil Pino embraces a student receiving a new black belt at Elite Martial Arts
What belt day really looks like.
ELITE Wil Pino and his assistant coaches with a young student holding her black belt certificate at Elite Martial Arts
Coaches and a young student on her belt day at Elite.
ELITE Wil Pino with a group of his students holding their new black belt certificates at Elite Martial Arts
Promoting his first generations of black belts.
2004 Wil Pino holding his third-dan Shorin-Ryu certificate beside Tadashi Yamashita, with Master Bryan Lentz and Sensei Lee
Third dan in Shorin-Ryu from Tadashi Yamashita, with Master Lentz and Sensei Lee.
2004 Wil Pino holding his third-dan Shorin-Ryu certificate beside the Okinawan legend Tadashi Yamashita
One on one with the legend: Yamashita and the new third dan.
HAGANAH Wil Pino with Haganah founder Mike Lee Kanarek and fellow F.I.G.H.T. instructors
With Mike Lee Kanarek and the F.I.G.H.T. instructor team.
2005 Wil Pino hosting Camp Elite in 2005 with martial arts stars Matt Emig, Daniel Sterling and Chloe Bruce
Camp Elite, with Matt Emig, Daniel Sterling and Chloe Bruce.
JACO An athlete trains with a barbell in the CrossFit area of Jaco Athletic Club
The Jaco Athletic Club years: 20,000 square feet of training.
JACO The Jaco Athletic Club striking floor with heavy bags during a training session
World-class rooms: the Jaco striking floor.
JACO Wil Pino backstage at a K-1 fighting event with Quinton Rampage Jackson during the Jaco Athletic Club years
Backstage at K-1 with Rampage Jackson.
2017 The first group of Forge Athletics students posing under the RISE UP wall at the original Naples studio
The original Forge Athletics: the first group of students.
2024 Coach Nikki holding his first-place US Open ISKA trophy beside Sensei Wil in 2024
The next generation: Coach Nikki takes first place at the US Open, with Sensei Wil.
2026 The Forge Athletics sign above the gym windows at Coastland Center, with the RISE UP wall visible inside
The name on the building at Coastland Center.
2026 The RISE UP wall over the dumbbell racks and benches inside the new Forge Athletics gym
Inside the new gym: the RISE UP wall over the training floor.
TODAY Coach Wil coaches a young student at a Forge Athletics bag in the new Coastland gym
Thirty years in: still on the floor, every day.
TODAY Coach Wil teaches a kids class on the mats of the new Forge Athletics gym
The room he ran at 16, rebuilt for the next generation.
THE CREW Coach Wil and Coach Nikki smiling with the whole kids class on the mats at Forge Athletics in Naples
The whole crew: thirty years of coaching, sitting right here.
Swipe through thirty years
The symbol

The 3-Star Phoenix

Look closely at the Forge mark and you'll see three stars rising inside a forge. Take in the whole shape, and a phoenix emerges: a symbol of renewal and the strength to begin again.

The stars represent body, mind, and spirit. Fitness training strengthens your body. Martial arts develops skill, focus, and self-discipline. As those grow together, so does the confidence that comes from seeing your own progress and knowing you can keep building on it.

The phoenix carries the values Forge was built on: resilience, family, freedom, and the determination to keep moving forward. It reminds us that being knocked down does not mean staying down. You can take what life has taught you and use it to rise stronger, wiser, and more certain of what matters.

That spirit belongs to everyone who trains here. You may be rebuilding strength, discovering a new skill, or watching your child find the courage to try. Each is a step forward, and each deserves the guidance and encouragement to keep going.

That is why the words on our wall say RISE UP.

A Coaching Facility, Not a Gym Membership

Forge brings martial arts, strength and conditioning, personal training, and youth development into one coaching environment. Every class is led by Coach Wil or a coach he certified, and Coach Wil Jr heads the kids program.

The standard is simple: teach the skill, watch the work, correct what needs correcting, and meet the person where they are.

Forge is
A coaching-driven training facility where every member is known by name
A place where kids build confidence, discipline, and real skills
A supportive environment for beginners, women, families, and serious athletes
Structured, skill-based training with a purpose behind every session
Forge is not
A commercial chain gym
A belt factory that promotes on schedule instead of skill
A hype factory promising overnight transformations
Coach Wil guides two young students through a partner drill on the Forge Athletics floor in Naples
Coached, not supervisedEvery drill has a coach inside it: hands-on corrections, one student at a time.

About Forge questions

Who is Coach Wil?

Wil Pino is the owner and head coach of Forge Athletics. He began learning boxing from his father at age 4 and started teaching full time just after turning 16. He has now spent over thirty years coaching martial arts and fitness. His complete story, credentials, and instructor lineage are covered throughout this page.

When did Forge Athletics open?

Wil opened the original Forge Athletics in Naples in April 2017. Forge opened its current Coastland Center facility in March 2026, bringing Wil back to the same mall where he took responsibility for his first martial arts school just after turning 16.

What makes Forge different from other gyms?

What a first-timer experiences at Forge happens in layers.

First, they notice the facility. Forge provides a state-of-the-art training environment built for strength training, conditioning, and mixed martial arts. People notice the mat area, the strength equipment, the power cable training area, and the overall look and feel of the gym.

Then they notice the people. Forge has a positive-minded culture and a harmony among the people who train here. Students, clients, and families are welcomed, seen, and appreciated. Great people attract other great people, and that creates an environment where people can work hard without the attitude or impersonality they may have experienced elsewhere.

Then the coaching takes center stage. Our coaches and staff genuinely care about the people who walk through the door. Students receive personal attention, detailed instruction, and corrections that help them understand what they are doing instead of simply being told to keep moving. Every student should leave having learned something new or improved something they already knew.

There is also integrity behind the martial arts being taught. These are not random fitness movements with martial arts names attached to them. The techniques, skills, and character traits developed at Forge are founded on decades of experience and a real teaching heritage. Every system taught at Forge traces through named teachers to the art's source. Coach Wil was trained and mentored by respected martial arts masters, and he passes the best of what they taught him to Forge's students.

Another gym can buy equipment or copy a class format. What it cannot honestly copy is this particular combination of culture, coaching, personal care, facility, experience, and martial arts lineage.

Can I see the gym before joining?

Yes. Contact us before coming in, and our staff will be ready to welcome you, show you the facility, introduce you to a coach, and answer your questions. You are also welcome to watch a class so you can see the coaching and experience the culture for yourself before deciding whether Forge is right for you.

Come Get Forged

The story only matters if it becomes your story. Come meet the team, tell us what brought you in, and we will help you find the right fit: no pressure, no contracts, no experience needed. Your first session is free.

Start Your Free Session Call (239) 799-KICK
Forge Athletics, Coastland Center Mall, 1984 Tamiami Trail N, Naples, FL